On Tuesday, March 22nd, 2022 (date of publication), EASIER, designer and supplier of self-service equipment for airports, airlines and public transport, has been selected by Alsa, the leading road mobility operator in Spain, to supply its new ticketing system.


EASIER selected for its expertise in self-service solutions

As part of the modernization of its selling points, the Spanish company Alsa has recently launched a tender to improve its automatic ticket machines installed in bus stations and selling points throughout Spain with a new generation of automats over the period 2022 to 2024.

The aim is to offer the best customer experience when purchasing tickets and managing reservations, while providing a simple, reliable and fast process.

EASIER has long experience in developing self-service solutions and is positioned as the reference partner for airports and urban and rail transport operators. This proven expertise was a determining factor in the decision to award it this contract to transform and improve Alsa’s points of sale for more fluid mobility.

For this Spanish contract, EASIER will design, prototype, assemble, transport, install and put into service a first phase of TVM kiosks, followed by maintenance A great 10-month challenge that could lead to the implementation of a second phase of TVM.


Latest generation of vending machines

For this innovative project, EASIER will provide a complete solution covering the hardware, the middleware low layers as well as the management and monitoring console of the TVM and the execution of the ALSA sales application. The software will be provided by ASSECO, a long-time software development partner of the Spanish branch.

The special features of EASIER’s TVM are its design, which has been redesigned according to the customer’s wishes, its functionality to accept all types of payments (credit card, cash and coins) and its large coin storage capacity. Travelers will also have the possibility to recharge their cards.

The manufacturing of these terminals will be done in the EASIER factory in Besancon and the storage and repair in their entity in Madrid.



Alsa is the leading mobility company in the Spanish sector of passenger transport by road. With almost one hundred years of experience and a vocation of continuous innovation, Alsa is integrated into The National Express Group, an international public transport operator running buses, coaches, and railways in the UK, Mainland Europe, North America, North Africa, and the Middle East. As an integral operator, it is able to meet the different transportation needs of citizens providing a wide range of regional, national, international, urban, discretionary (coach hire), and tourist services.

Additionally, Alsa specializes in the management of bus stations, service areas, and vehicle maintenance areas. www.alsa.com


ABOUT EASIER, an entity of the IER Group

EASIER was born from the alliance between the Passenger solutions of IER and Automatic Systems, entities of Blue Systems (Bolloré Group), and relies on their respective strengths: performance, mechanical development, equipment reliability, passenger detection, flow management and ergonomics of solutions. Thus, EASIER offers a varied and high-end range of products and services to air and land transport operators as well as to public establishments. With a global commercial presence and a network of partners and approved distributors, EASIER serves all the big names in the aeronautics industry, public transport and public services, and ensures the sustainability and monitoring of their equipment. Mastery of multiservice kiosk and access control technology gives EASIER undisputed leadership in self-service solutions such as airport check-in kiosks, baggage drop-off solutions, e-gates and other access control applications for the air transport and public transport sectors. By offering an unrivaled passenger experience, EASIER is positioning itself as the essential partner of airport and public transport operators.

More information: www.go-easier.com


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